Privacy policy

15. Our Social Media and Social Network Profiles

In addition to this website, we also operate pages or profiles on various social media platforms through which we present our company, provide information about our products and services, and communicate with our customers and prospects.

15.1  General Information

If you interact with us through our social media pages or our posts, we will collect and process the data you provide, including your username and any profile photos, including when you "like", share, comment, or provide other content. The collection of this data is carried out on the respective platform on which we maintain our social media presence. These processing activities are regularly carried out on the basis of our legitimate interest in providing the corresponding functions on our social media pages or social network pages (Art 6 (1)(f) GDPR), and, if applicable, based on your consent to the operator of the respective platform (Art 6 (1)(a) GDPR) or your contractual relationship with this respective operator (Art 6 (1)(b) GDPR). Please note that the content you provided will be published according to your account settings on our relevant social media pages or social network pages and can be accessed worldwide by anyone.

We may also process data to receive and process inquiries or messages via our social media pages or social network pages (Art 6 (1)(f) GDPR). If the inquiries are related to contracts, the processing is carried out to enable precontractual steps or the performance of the respective contractual relationship with you (Art 6 (1)(b) GDPR) or with the company for which you work (Art 6 (1)(f) GDPR). In the latter case, this also constitutes our legitimate interest.

In addition, the respective operators process personal data from you as independent controllers when you visit our social media pages or social network pages and/or interact with them or our posts.

Please note that content posted in community areas will be stored indefinitely. If you wish to remove content you have posted, you can delete it yourself at any time. Furthermore, you can contact us using the contact details mentioned under Sec 1 to request the deletion of content subject to our disposition within the platform functionalities. We will delete or anonymize your personal data as soon as it is no longer necessary for the purposes for which we collected or used it in accordance with the sections above.

15.2  Further processing of personal data of users (logged in and / or not logged in to the respective platform)

If you are logged in to the respective platform while visiting our social media pages or social network pages and interacting with our posts, e.g., by liking them, the operators of the platforms collect personal data from you. Even if you are not logged in with the respective platform, the operators collect certain personal data when you access the page, such as your IP address and other unique identifiers that are linked to your browser or your device. In addition, the operators collect pseudonymous usage data from you, such as how you interact with our social media pages or social network pages and the content provided on them (posts, videos, buttons, etc.).

15.3 Cookies and similar technologies

The operators of the respective platforms use cookies and similar technologies, e.g., to determine whether you are already logged in or registered as a user on the respective platform or in / to other products, apps and platforms of the operator. In addition, the operators of the respective platforms also use these technologies, in particular, to track your usage behaviour for profiling, analysis and marketing purposes. Your usage behaviour can also be tracked if you visit other websites and apps that embed products of the respective operators. For example, Meta Platforms can track your usage behaviour if you visit a website that embeds the "Like" button or other Facebook or Meta technologies. Please note, that the respective operators will also share these data with third parties.

Further information can be found in the cookie policies of the respective operators, to which we refer below.

15.4 Third country transfers

The respective operators of the platforms share your personal data within their corporate group as well as with other third parties. That sharing can entail that personal data are transferred to the U.S. and other third countries for which no adequacy decision of the EU Commission exists. In this case, the respective operators will rely on the standard data protection clauses adopted by the EU Commission in accordance with Art 46 (2)(c) GDPR, unless they can rely on a statutory exemption pursuant to Art 49 (1) GDPR. Further information can be found in the privacy policies of the operators listed below.

Please note that your data may be combined across different platforms and services if they are operated by the same operator. For example, both Facebook and Instagram are operated by Meta Platforms Ireland Limited (formerly Facebook Ireland Ltd.) for users outside the US and Canada. Further information can be found in the privacy policies of the respective operators, to which we refer below.

We maintain social media or social network pages on the following platforms:

15.5 X (formerly Twitter)

X (formerly Twitter) is operated by the Twitter International Unlimited Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07 Ireland (“Twitter International”).

You can find the X-privacy policy at: https://twitter.com/en/privacy . The X-privacy policy also provides information on how to change your settings for your X-account.

Twitter International uses cookies and similar technologies. For more information, please refer to the X-cookie policy https://help.twitter.com/en/rules-and-policies/twitter-cookies . Information on how to manage your information processed on X can be found at https://help.twitter.com/en/managing-your-account  and at https://help.twitter.com/en/safety-and-security  as well as at https://twitter.com/settings/account/personalization .

We use X Analytics. As part of this feature, we receive from Twitter International anonymous information regarding the use of and interactions with our X-profile.

Using X Analytics, we can analyse the audience and interactions (likes, comments, retweets of posts) as well as certain characteristics, such as location data provided by users in their X-profile or tweets in an anonymised form. For these analyses, we can make use of certain settings or corresponding filters, selecting specific time periods or posts for our analysis as well as for the evaluation of specific characteristics, e.g., the locations and interests of our followers. These analyses allow us to evaluate and optimise the effectiveness of our X-activities. This is also our legitimate interest, Art 6 (1)(f) GDPR.

15.6  Instagram

For users outside the U.S. and Canada, Instagram is operated by Meta Platforms Ireland Limited (formerly Facebook Ireland Ltd.), 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Meta Platforms”)

For information on how Meta Platforms processes your personal data, please refer to the Instagram privacy policy not only at https://help.instagram.com/519522125107875  but also at https://de-de.facebook.com/legal/terms/information_about_page_insights_data . There, you can also find information on your settings options for your Instagram account.

Meta Platforms uses cookies and similar technologies. For more information, please refer to Meta Platforms‘ and Instagrams’ cookie policies at https://www.facebook.com/policies/cookies/  and at https://help.instagram.com/1896641480634370?ref=ig .

Information on how to manage your information processed on Instagram can be found at https://www.instagram.com/accounts/login/?next=/accounts/privacy_and_security/ .

In addition, as part of the operation of our Instagram page, we and Meta Platforms are joint controllers for so-called Instagram Insights. With the help of these Instagram Insights, Meta Platforms analyses the behaviour on our Instagram page and provides these data to us in an anonymized form. Using Instagram Insights, we can analyse the audience, page views, the time spent on (video) posts and interactions (likes, comments, sharing of posts), as well as by certain criteria, for example, by gender and location (as specified by the users in their respective Instagram profiles) in an anonymised form. For these analyses, we can make use of certain settings or corresponding filters, selecting specific time periods, posts or demographic groups (e.g., by age and gender). For more information, please refer to https://www.facebook.com/help/pages/insights .

For this purpose, we have entered into a joint controller addendum with Meta Platforms, which you can review at https://www.facebook.com/legal/terms/page_controller_addendum . In this addendum, Meta Platforms Ireland Limited agrees to assume primary responsibility under the GDPR for the processing of Instagram Insights data and to comply with all applicable obligations under the GDPR with respect to the processing of these Instagram Insights data.

This processing serves the legitimate interests we have in optimizing and curating our Instagram page to align with our users‘ needs, Art 6 (1)(f) GDPR.

15.7  Facebook

For users outside the U.S. and Canada, Facebook is operated by Meta Platforms Ireland Limited (formerly Facebook Ireland Ltd.), 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Meta Platforms”).

For information on how Meta Platforms processes your personal data, please refer to the Instagram privacy policy not only at https://help.instagram.com/519522125107875  but also at https://de-de.facebook.com/legal/terms/information_about_page_insights_data . There, you can also find information on your settings options for your Facebook account.

Meta Platforms uses cookies and similar technologies. For more information, please refer to Meta Platforms‘ and Instagrams’ cookie policies at https://www.facebook.com/policies/cookies/ .

Information on how to manage your information processed on Facebook can be found at https://www.facebook.com/about/basics .

In addition, we and Meta Platforms are joint controllers for so-called Page-Insights data which are generated whenever you visit our Facebook Fan Page. With the help of these Page-Insights data, Meta Platforms analyses the behaviour on our Facebook Fan Page and provides these data to us in an anonymized form. Using page-insights data, we can analyse the audience, page views, the time spent on (video) posts and interactions (likes, comments, sharing of posts), as well as by certain criteria, for example, by age, gender and location (as specified by the users in their respective Facebook profiles) in an anonymised form. For these analyses, we can make use of certain settings or corresponding filters, selecting specific time periods, posts or demographic groups (e.g., by age and gender). For more information, please visit https://www.facebook.com/help/pages/insights .

For this purpose, we have entered into a joint controller addendum with Meta Platforms, which you can review at https://www.facebook.com/legal/terms/page_controller_addendum . In this addendum, Meta Platforms agrees to assume primary responsibility under the GDPR for the processing of Page-Insights data and to comply with all applicable obligations under the GDPR with respect to the processing of these Page-Insights data.

This processing serves the legitimate interests we have in optimizing and curating our Facebook fan page to align with our users’ needs, Art 6 (1)(f) GDPR.

15.8  TikTok

For users in the European Economic Area, Switzerland and the UK, TikTok is operated by TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Irleand and TikTok Information Technologies UK Limited, 4 Lindsey Street, Barbican, London, EC1A 9HP, UK as joint controllers (jointly “TikTok”).  You can find TikTok’s privacy policy at https://www.tiktok.com/legal/page/eea/privacy-policy/en .

TikTok provides us with so-called TikTok Analytics for our TikTok profile. With the help of this analytics data, TikTok evaluates the behaviour and interactions of users on our TikTok profile and provides these data us in an anonymized form. Using TikTok Analytics, we can analyse and filter the audience, our follower development, profile and video views as well as the number of interactions (likes, comments, sharing of videos) within specific time periods in an anonymised form. In addition, we can also use the analytics data to set individual filters for each of our videos. This allows us to analyse and filter the number of views, actions (likes, comments, sharing of the video), the average duration spent viewing the video, and the proportion of users who have watched the entire video for specific time periods. This also includes information about where users discovered our videos (e.g., on our profile or in the For You Feed) and the regions our users come from.

TikTok Analytics provides further filter and analysis options that can be applied to our followers. For example, we can evaluate where our followers come from, at what times they are active and compare the development of our follower numbers.

With this information we can analyse and optimise the effectiveness of our TikTok activities. This processing serves our legitimate interests in optimising our TikTok activities, Art 6 (1)(f) GDPR.

15.9 LinkedIn

For users in the European Economic Area and Switzerland, LinkedIn is operated by LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland (“LinkedIn Ireland“). For information on how LinkedIn Ireland processes your personal data, please see LinkedIn’s privacy policy at https://www.linkedin.com/legal/privacy-policy . There, you can also find information on your settings options for your LinkedIn account.

LinkedIn Ireland uses cookies and similar technologies. For more information, please visit LinkedIn‘s cookie policies at https://www.linkedin.com/legal/cookie-policy  as well as the privacy policy at https://www.linkedin.com/legal/privacy-policy .

We use Page Insights. In this context, we receive anonymous information and analytics from LinkedIn Ireland about the use of our company page and interactions with our posts (e.g., clicks on customized buttons in our posts). We use this information to analyse and optimise the effectiveness of our LinkedIn activities. For this purpose, LinkedIn Ireland processes in particular data that you have provided to LinkedIn Ireland via the information in your profile. This includes, for example, information on job functions, country, industry, professional seniority, company size and employment status. In addition, LinkedIn Ireland will process information about whether you are a follower of our LinkedIn company page. We can filter this information according to the above demographic criteria.

In addition, we and LinkedIn Ireland are joint controllers for the Page Insights data, which are generated whenever you visit our LinkedIn page. For this purpose, we have entered into a joint controller addendum with LinkedIn Ireland, which you can review here: https://legal.linkedin.com/pages-joint-controller-addendum . In this addendum, LinkedIn Ireland agrees to assume primary responsibility under the GDPR for the processing of Page Insights data and to comply with all applicable obligations under the GDPR with respect to its processing of Page Insights data.

This processing serves the legitimate interests we have in optimizing and curating our LinkedIn page to align with our users‘ needs, Art 6 (1)(f) GDPR.

15.10 XING

XING is operated by New Work SE, Dammtorstraße 30, 20354 Hamburg, Germany. For information on how XING processes your personal data, please see the XING privacy policy at https://privacy.xing.com/en .

We receive anonymous information and analytics from New Work SE about the use of our company page and interactions with our posts. This information allows us to analyse and optimise the effectiveness of our XING activities. The processing that takes place in this respect is based on our legitimate interests in optimising our XING activities, Art 6 (1)(f) GDPR.

15.11 YouTube

For users in the European Economic Area and Switzerland, YouTube is operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). You can find Google’s privacy policy at https://policies.google.com/privacy .

As your Google account may be in use for various different Google services (e.g., Gmail, Google Search), YouTube or Google, respectively, may combine your personal data relating to each Google service you use depending on the settings of your Google account.

Google uses cookies and similar technologies. For more information, please visit https://policies.google.com/technologies/cookies .

We use YouTube Analytics. As part of this function, we receive anonymous and aggregated information from Google about the users' interactions with our content provided on YouTube and the use of our YouTube channel.

YouTube Analytics allows us to anonymously evaluate the audience and popularity of our YouTube videos among subscribers and non-subscribers of our YouTube channel based on views and playback times of individual YouTube videos. In addition, we can analyse community posts and audience engagement based on "like" and "dislike" ratings and click rates. YouTube Analytics also enables us an evaluation according to target groups (e.g., by age and gender, regions and languages) and to compare these evaluations with data and online activities outside of our own YouTube channels.

This information allows us to analyse and optimise the effectiveness of our YouTube activities. The processing that takes place in this respect is based on our legitimate interests in optimising our YouTube activities, Art 6 (1)(f) GDPR.

15.12  Vimeo

Vimeo is operated by Vimeo.com , Inc., 330 West 34th Street, 5th Floor, New York, New York 10001, U.S. (“Vimeo”). You can find Vimeo’s privacy policy at https://vimeo.com/privacy .

Vimeo uses cookies and similar technologies. For more information, please visit https://vimeo.com/cookie_policy 

We receive non-personalised and aggregated information from Vimeo about user interactions with our videos provided on Vimeo. We can use this information to create anonymyzed analyses of the reach and popularity of our Vimeo videos. In particular, we can comprehend from this information how often our videos have been viewed and / or, if applicable, downloaded via our websites, as well as how popular the content of our videos is (e.g. number of likes and comments, average duration of views, number of users who have watched our respective videos to the end).

The data processing carried out in this respect serves our legitimate interests in the analysis of the reach as well as the optimisation and needs-based design of our Vimeo videos, Art. 6 para. 1 f) GDPR.